What is M-Commerce

 Mobile Commerce is also known as M-Commerce.

• It refers to buying and selling of goods or services through the use of Internet enabled wireless devices such as a Mobile phone, Personal Digital Assistant (PDAs), Smartphones, Tablet, Palmtop or any other mobile device.
• M-commerce provides the user with the advantage of flexibility and ubiquity.
• By using the mobile phone, consumers can conduct business transactions without being fixed at a computer terminal or being physically present at the shop.
•  These devices are carried by the user wherever he/she goes, making it possible to access the Internet from any place.
• It allows real time transactions while on the move.
•  As the popularity of smart phone’s and tablets is increasing day by day, more usres are moving towards the use of M-commerce.
• Some of the examples of M-commerce are:

·         Purchasing airline tickets.

·         Purchasing movie tickets

·         Restaurant booking and reservation

·         Hotel booking and reservation

·         Stock market analysis

• Banks and other financial institutions are increasingly using M-commerce to retain their business.
• They allow their customers to access account balance, stock quotes, make transactions via mobile phones. This service is known as Mobile Banking or M-Banking.
•  The stock market services offered via mobile devices is also becoming popular and known as Mobile Brokerage.
•  News information, sports, entertainment, shopping and reservation areas have also grown with the demand for mobile related services.